FAQs >
ID >

Advice for Vendors

When looking to put your property on the market, you will have to make decisions on matters that you are not necessarily fully confident about.  It is important to prepare yourself properly to try to ensure that you not only sell your property but sell it at the best price you can.

The guide below contains some advice on how to go about getting your property on the market at the right time, with the right presentation at the right price and with the right agent.

Prepare Your Property Inside and Out.

Just like when you decide to sell you anything, like your car, the first thing we always do is to give it a clean, hoover it out, polish it and maybe even put an air freshener in it. Why should your house or flat be any different?

  • First impressions count – make sure it looks good at the front. Cut the grass, remove any litter, make sure any flaky paint has been removed and repainted.
  • Try to put your litter bins out of sight.
  • Make sure people can see your house, cut and trim any hedges, trees or shrubs that might be obscuring the view of your property.
  • Inside, clear away the kids’ toys, make sure the beds are made and the washing up is not in the sink. It doesn’t have to be a show house, but presenting it in a clean and tidy condition can only help.
  • Open up the blinds or curtains to let in as much light as possible.
  • Make sure that the entrance is clutter free and obstacle free as this will be the first room that viewers will see.
  • If you have pets, make sure that they are out of the property and that the property doesn’t have a pet odour.
  • If you use a dehumidifier, make sure that it is out of sight, the same with added heaters. These say that you may have damp issues or that your heating system is not adequate enough for your needs and potentially theirs.
  • After you have your Energy Performance Certificate, try changing any energy efficient light bulbs for normal ones so that if required, when the lights are switched on you have immediate light rather than ones that take their time coming to full brightness.
Choose the Right Estate Agency
  • You might think all estate agencies do the same job. You would be right. The important thing to establish is how they do the job.
  • There is no substitute for experience. Choose a firm that knows the area, the houses and the people.
  • Having two, ten or fifty offices isn’t as important these days as it used to be. However, having a High Street office is. People need somewhere to go and be able to speak to someone face to face.
  • If things go wrong, you want to be sure you have some to complain to. Honest Estate Agents will always back their service with a right of redress through a recognised body. Look for a firm that is RICS or NAEA or ARLA registered.
  • Do you like, trust and have confidence in the person/people who will be selling your property?
  • The hard salesman isn’t always the best salesman. Someone who offers constructive, unbiased advice and knows his clients is often the most successful in concluding the deal.
  • Don’t necessarily go with the highest valuation. It may be the estate agent wants your house on their books at any price.
  • Has your agent given you advice on any changes that may help get you a better price for your property or did they just say “No, it’s perfectly fine the way it is”?
  • It is not easy to tell a potential vendor if there are any faults with the property but an honest agent will point these out as they may affect the value of your property and any potential sale. Remember 99% of sold properties have a survey and a surveyor will certainly pick up these potential faults.
  • Have you looked online for customer reviews about the agent you are thinking of using. is a great place to start. See what other clients have to say about their experiences with that agent.
  • Internet agents often charge less but their fees are payable whether they sell your house or not. Why waste money if they do not sell your property, high street agents only charge you once your sale has completed.
Make Sure High Quality Photos are used
  • Get well taken photographs with a good digital camera and wide angle lens. Avoid “Fish eye” photos. They distort the room and lead to disappointed viewers who were expecting something bigger than it really is.
  • Do not pay for your photos. A good agent will provide these as part of their service, these should not be an “ADD ON”, you shouldn’t have to decide between a Bronze, Silver or Gold standard of service, the agent should offer you their best service all the time not just if you pay for it !!!
  • Ask your estate agent how many photos they publish on the internet. The more the better. I have been witness to several properties that have only had 3 or 4 photos from their previous agent; this is nowhere near enough for potential buyers to decide if they may want to view your property. To get serious buyers through your door, show them as much as you can about the house. Make sure the only surprises are good ones.
  • If the weather is not good on the day you are having the photos taken, will the agent come back and do some new ones in better conditions so that your house will look at its best online. Blue skies always make property look better.
Get the Value Right
  • It is natural for each of us to try and get the best price for our property, but sometimes you could be tempted to be a little optimistic.
  • Don’t rely on House Price Indexes (Indices). Your local estate agent may have been in half the houses in the street and be able to use his experience and knowledge to give you an accurate valuation and suggest an asking price to help get the best figure and buyers through your front door.
  • Be careful that you don’t start too high and make too many price reductions. This can lead to buyers thinking there is something wrong with your property when all that was wrong was the price.
Make the Most of Viewings
  • Estate Agents show and sell houses every day, so let them do the job for you. They will feel more comfortable selling the house than you and can take the emotion out of the viewing.
  • If you show the house, try and remember the things that first attracted you to it. Don’t concentrate solely on the house and tell them about schools, shops, transport and the lovely neighbours.
Agree a Sale Price
  • When offers come in, let your Agent use their experience to negotiate on your behalf.
  • Keep some ‘distance’ between you and the buyer; don’t get too friendly. The last thing you will want is unexpected knocks at the door when they want to do a review and you may not have the house in the same condition as when they first saw it.
Decide on a Buyer
  • If you get more than one offer on your property, don’t necessarily go with the first or the highest one.
  • Consider the position of the prospective buyers. Make sure your Agent qualifies them for you. Are they really a cash buyer?
  • Make sure your agent has done their homework and knows if there is a chain and if so, how many houses, and what are the other sellers/buyers circumstances are.
Choose the Right Solicitor/Conveyancer
  • Pick a reputable, professional who has a proven track record of dealing with matters efficiently.
  • Help your solicitor by providing the information you are asked for quickly.
  • Avoid using internet conveyancing firms as if there are any issues you may find it easier if your chosen legal professional is local so that you can pop in to see them if needed.
  • Look at reviews for these professional as well. Google has reviews on most firms so when you type them in to your search engine, you can see what other people have said about them.
Be Prepared for Bumps in the Road
  • Sales can fall through for all sorts of reasons.
  • Think in advance about how you will deal with any remedial work identified and/or down valuation by the surveyor.
  • The golden mile is getting to exchange of contracts. This is usually the point that you can start booking things with certainty such as removals, time off work and any tradesmen that you will need to work on your new home.
  • Your estate agent will try to help you get though this with as little stress as possible but always bear in mind that once a sale is agreed, it is now up to lots of different people to get past the finish line such as your financial advisor but especially as this is a legal process, your solicitor is the person that will dictate how your sale or purchase goes, your agent can only pass on information and try to push all parties in the right direction.
Rightmove Property Website Logo
Zoopla Property Website Logo
All Agents Awards Graphic
21 October, 2016

5 Star Rating
This was our first time buying so did not really know what to expect, but Crosskeys were fantastic. They kept us well informed and seemed happy to help chase up solicitors etc throughout. A few times we got a little bit anxious and were not getting much info from the solicitors, and as soon as I contacted Crosskeys they were straight onto finding out where we were and put our mind at ease. Would definitely use them in the future and would recommend to others. Thank you.
By: Abby & Ashey

Featured Sales Property

Cross Keys Estate Agents Featured Sales Property

Thornhill Way, Mannamead
Click to view details

Featured Rental Property

Cross Keys Estate Agents Featured Rental Property

Cotehele Avenue, Cattedown
Click to view details


Cross Keys Estate Agents Stoke Office Graphic

Cross Keys House
51-53 Devonport Road

T: 01752 500099
Email us:
Email Us Link

Cross Keys Estate Agents Lettings Office Graphic

Cherry Tree House
34 Mannamead Road

T: 01752 500018 Option 2
Email us:
Email Us Link

Cross Keys Estate Agents Mannamead Office Graphic

Cherry Tree House
34 Mannamead Road

T: 01752 500018 Option 1
Email us:
Email Us Link


Cross Keys Estate Agents Testimonials Graphic

What our clients are saying about us

Cross Keys sold our house immediately, achieving the full asking price. They did exactly as they said they would, throughout every step of the process.

We chose to sell our home with Cross Keys based on the initial visit with Jack. It was apparent that his extensive local knowledge, professionalism and personable character was representative of the company and exactly the right mix of qualities that would sell our home. Robs visit to take photos and details for the brochure was as impressive and resulted in producing a quality sales brochure. The photos looked amazing and the wording was refreshingly original. Craig was proficient in explaining the detail of the contract and Tom contacted me promptly to give feedback from viewings. I can’t thank them enough, to me, they did more than sell our home, they made it possible for us to move forward with our plans for the next step of our lives.

An altogether seamless, faultless and experience. I would have absolutely no hesitation to recommend Cross Keys to family and friends.

Mr and Mrs J

From the word go we have had nothing but great help. Since walking in to the offices in Mutley plain and being referred to the Stoke office we have felt so looked after. We were looking for a property whilst trying to sort out renting out our own property. All the estate agents we had dealings with previous were either to pushy or seamed to eager to tell you what you wanted to hear. When we were visited by Jack he basically told us with out having all the bells and whistles what our property would be worth rental wise and also about a house well two that he thought would suit our family. When we met Jack at the first property we had that instant feeling and new it was the one. We are near the end and due to complete soon and with out Jack I know we would still be looking. Any issues or queries we have had just one call to the office and Rob has always answered our questions and made us feel at ease. As estate agents go and they are estate agents not just sales people, you could never find a more helpful,friendly and knowledgeable group of people and would highly recommend Cross Keys to any one as many of my friends did to me.

Darren Davis

Cross Keys is the best estate agent we have ever had dealings with. They were always available whether we popped in or on the end of the phone. The staff were very friendly and helpful and the office decor was stunning and very welcoming. The speed at which they sold our house was amazing. We will always use Cross Keys in the future and have recommended them to all our friends.

Nicola & Chris

We had a rather complicated purchase of a big old house with lots of problems. Jon demonstrated endless patience with us and good humour in challenging circumstances. He was professional, honest and reliable. As a consequence of his, and latterly Jacks, hard work we sold our house and managed to coordinate the purchase of the new house. Jon is an eloquent sales man who clearly does his research on a property, so he was great for selling our house. Furthermore, he was always ready and willing to help with our purchase too. Jack stepped in to deal with the various solicitors involved to ensure that our sale/purchase went through on time. Amazing team work, so helpful and easy to deal with. The thing I loved was that as a purchaser going on a viewing there was no after viewing pressure, unlike some local estate agents that ring you endlessly they ask you once for feedback then leave it to you to come back to them if you want to take it further. Brilliant! Well done and thank you all involved.

Janey H

Excellent, professional service from initial valuation from Steve Jones through to completion. Steve knew the market well and got the price right, Jon found the buyer quickly and kept watch on the property while it was vacant, Aimee did an excellent job of keeping me informed of progress all the way. In terms of professionalism, they were head and shoulders above the other agents we ask to value the property.


I have used Cross Keys in the past to sell a property, based on there excellent advice the property sold for the asking price in one day of being marketed. I now use them to let a property and once again have received excellent service, clear communication and true professionalism through all negotiations between myself and my tenants. Highly recommended for both sales and lettings.

Russ Wiliams


National Association of Estate Agents Website Logo
Association of Residential Letting Agents Website Logo
National Federation Of Property Professionals Website Logo
The Property Ombudsman Website Logo
Trading Standards Institute Website Logo
Trading Standards Website Logo