When buying or selling a property, trust is the most essential factor. This is one of the most significant decisions you will make, and you need to know that everything your agent is doing is in your best interest. This is why our service and your reviews are so important to us at Cross Keys.
Most people looking to buy or sell will check reviews before contacting an agent. Positive reviews strengthen our reputation and build trust between our clients and us. They help clients decide which agent to instruct, as we hope that each review reassures them that they have made the right decision in selling or purchasing a property. Just as when you choose a restaurant or a place to stay that is unfamiliar to you, we all tend to rely on recommendations and reviews from family and friends. Reviews are crucial, and depending on their content, they can significantly contribute to a company’s growth, whether by highlighting areas for improvement or reflecting a five-star experience.
Potential clients always look at reviews to learn about genuine experiences from past and current clients. In a competitive market, reviews can sometimes be the deciding factor in which agent a client chooses. Reassurance can mean a lot, whether the client is knowledgeable about the process or needs more guidance from the start.
We always aim to ask our clients for a review on different occasions throughout the process. For example, it is vital for us as a company to receive feedback following day-to-day viewings, during negotiations, once a property has exchanged, and again once the property has been completed. This demonstrates our interest in hearing our clients’ thoughts and experiences, whether about a specific transaction from start to finish or about their broader search for a new home.
Building a good rapport with our clients is essential. It allows us to build strong, genuine relationships and to foster continued business in the future.
Every review is targeted at a different audience, whether it is an investor selling properties, first-time buyers, or people selling to buy a new home. Reviews show that we can help everyone. Here is a lovely review from a first-time buyer:
“Great team. Very friendly and helped answer my questions. Made sure to keep me up to date on details and helped explain what would happen next. Highly recommend for first-time buyers.”
Alfie Bennett
This lets other first-time buyers know that we are a reliable agent who can cater to everyone.
